In Radiology Marketing, a Fine Line Between 'Creative' and 'Illegal'

In Radiology Marketing, a Fine Line Between 'Creative' and 'Illegal'
By Todd Neff | November 30, 2011 CHICAGO — Say your radiology practice wants to boost positron emission tomography referrals. Your marketing consultant comes up with an idea: for the first 50 referrals each month, referring physicians' offices get a …
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RSNA: Meet the clinical diagnostic radiologist
CHICAGO–PACS has revolutionized radiology, but has separated radiologists from their clinical colleagues. It's essential for radiologists to re-define their role and become clinical diagnostic radiologists, according to a poster presentation on Nov. …
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